The authenticity audit
AI has rapidly evolved from a creative experiment into a core pillar of modern advertising. While generative tools offer unmatched speed, scale, and storytelling flexibility, audience expectations are shifting just as quickly.
As AI-assisted creative becomes a fixture across digital feeds, consumer skepticism is keeping pace with technological advancement.
To understand how consumers truly feel about AI in advertising, Cint partnered with Advertising Week to survey 1,000 US consumers via the Cint Exchange. This report breaks down real-world adoption, creative preferences, and the exact boundaries where automated creative builds, or indeed breaks consumer trust.
Key takeaways
- Audiences overwhelmingly expect clear disclosure whenever generative AI tools are used in ad creation
- Concealing AI involvement actively erodes customer loyalty and inflicts lasting damage on brand trust
- Consumers strongly reject synthetic human figures in creative assets, preferring AI to enhance realistic environments instead
