Knowledge Center

Big Game, Big Results?

Our latest report explores consumer sentiment around advertising during one of the biggest events in sports.

  • How likely is a Big Game commercial to change consumer perception of a brand
  • The likelihood of consumers participating in social media conversation around Big Game commercials
  • What platform consumers primarily see Big Game campaigns run on
  • The impact that Big Game commercials have on consumer purchasing behavior
  • How favorably consumers feel toward brands that advertise during the Big Game

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