What do consumers really make of ads on streaming services in 2025?
Since the 1960s, US TV networks have hosted Upfronts, giving advertisers an early look at upcoming autumn programming. These sessions generate excitement and allow advertisers to allocate their budgets strategically. As streaming has grown in prominence, a new element, NewFronts, has been introduced. These sessions focus on digital content trends and partnerships with digital media companies.
Emarketer reported that “US upfront/NewFront digital video ad spend will increase by 37.3% to reach $18.61 billion” — a staggering amount of money.
As the industry adapts to changing viewing habits, the question remains: how will the average viewer consume TV in 2025, and are broadcasters and advertisers adjusting to meet these new demands?
Wanting to know more, Cint surveyed around 300 people in the United States.
The report explores:
- How much people spend on streaming services each month
- The amount of time people spend watching streaming content each day
- Which streaming services are most popular
- How often people actually watch the ads they are served on streaming platforms
- The likelihood of canceling a service that offers too many ads
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