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If you’ve ever conducted a survey, you’ll know that survey design can have a big impact on the quality of your results. Asking the right questions in the right way is both an art and a science. It’s important to find the sweet spot in terms of respondent engagement, the types of questions you’re asking and overall survey length.
To understand the most important factors in creating efficient and effective surveys, we enlisted the help of industry experts. Here are some survey design best practices provided by Patrick Lambert, SVP, Product Strategy & Customer Success at Dig Insights, and Suralink’s Head of Business Andrew Park.
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