Newsroom
AI
-
Uncategorized
Predicting Advertising In 2026 Based On Google, Microsoft Changes
• GlobalCint’s Laura Manning highlights mid-flight decisioning as the new standard for campaign measurement in 2026. By using tighter feedback loops and reliable signals to optimize campaigns in real-time, brands can finally tie early exposure to long-term loyalty.
-
In the news
Cint Advances Data Strategy
• GlobalPhil Ahad joins Cint to shape the company’s data vision and expand innovation across data solutions, AI, and synthetic insight.
-
Press Release
Cint Launches “Luci,” an AI Study Companion for Real-Time Brand Lift Insights
• GlobalCint Launches “Luci,” an AI Study Companion for Real-Time Brand Lift Insights: New AI-powered feature in Lucid Measurement makes campaign optimization faster, smarter, and more intuitive
-
In the news
Blurred lines: Rethinking response integrity in the AI era
• GlobalJames Snyder, Vice President of Trust and Safety at Cint, shares his expert perspective on the quiet blurring of the line between real and synthetic input in a recent article. Originally published in Research Live, the piece features Snyder’s argument that this change challenges our understanding of what data quality means.
-
In the news
Redefining the Research Stack: How AI and Synthetic Data Are Reshaping Insight Generation
• GlobalIn an article for Greenbook, Lindsay Fordham discusses how AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.
-
In the news
ResTech: Smarter decision-making at scale
• GlobalAs industries across marketing, media, product development and beyond shift toward faster, more iterative workflows, Cint CEO Patrick Comer unpacks the future of Restech.
