Expertize
Content strategy, Copywriting, Copyediting
Previous experience
- VICE Media Group
- It’s Nice That
- Freelance journalist
Education
Goldsmiths, University of London, MA English and American Literature
Author Bio
Josh Baines is a Digital Marketing Specialist at Cint, having joined the company in 2024. He writes reports, guides, white papers, blogs, and our customer emails in addition to overseeing Cint’s content strategy as part of the company’s wider marketing initiatives.
Josh crafts compelling stories at the intersection of data, market research, and media measurement. Driven by Cint’s purpose to feed the world’s curiosity, he creates engaging content that highlights how quality data and connective technology empower brands and researchers to make business decisions with confidence.
The most rewarding part of writing for Cint is bridging the gap between advanced technology and human opinion. I enjoy uncovering the real-world impact behind the data and turning technical ResTech concepts into clear, engaging stories.
Blog
By this author
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How do AI moderated interviews scale conversational insights instantly?
Discover how AI moderated interviews are transforming market research by combining quantitative scale with qualitative depth.
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Finding your ‘North Star’ in fragmented media markets
Join the discussion on media markets and how to effectively measure campaign impact across various regions.
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Scaling the global respondent experience
Catch up on a conversation between Cint and AttaPoll.
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Maximizing insights through research marketplaces
Discover why switching to a marketplace can revolutionize your research.
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Can synthetic data replace traditional research methods?
Cint data scientist Imran Anjam gives us the lowdown on why human data keeps synthetic models grounded in reality.
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Why sample bias is an issue — and how to solve it
We explore the problems of bias in market research and examine practical ways to combat it.





