Sensible scaling
A recent Greenbook-hosted webinar saw two industry experts meeting virtually to discuss how to scale research operations without denigrating respondent experience.
Borut Levstek, Global Director of Partner Success here at Cint, was joined by AttaPoll co-founder Karolis Pajeda to discuss the market research ecosystem and the opportunities for scaling a business that occur when speed, data quality, and user experience intersect.
If you weren’t able to make the webinar, fear not — we’ve provided a quick rundown of the conversation below.
Why the AttaPoll-Cint partnership works
Prior to partnering with Cint, AttaPoll had attempted to directly source inventory without any external help. Despite giving them some control, it rapidly became apparent that this approach makes scaling more difficult than it needs to be.
“You’re dealing with fragmented demand, a lot of manual relationship management, and an inconsistent availability of service,” Pajeda said.
Maintaining a consistent stream of paid survey opportunities proved particularly tricky. AttaPoll’s users expected fresh, relevant surveys. Without a reliable supply, keeping respondent engagement levels high was a tough ask.
Then there was the further issue of the time that building (and maintaining) numerous direct integrations was taking up, leaving Pajeda and the AttaPoll with less breathing room to refine their core product.
“What we needed was a strong partner who could provide a stable foundation, giving us time back to focus on growth and user experience.”
What AttaPoll needed was a marketplace. Enter Cint.
“The diversity of inventory is a huge advantage,” said Pajeda. “We’re not relying on single sources, and we get much better coverage across different markets and user profiles. Ultimately, the partnership gave us the consistent scale we needed.”
“We’re not relying on single sources, and we get much better coverage across different markets and user profiles. Ultimately, the partnership gave us the consistent scale we needed.”
Karolis Pajeda
Co-founder, Attapoll
How speed can improve the respondent experience
Speed is of the essence for modern researchers. The AttaPoll co-founder stated that the core value propositions he and his team embody is respecting the user’s time, always looking to reward them for that time.
He described the dynamic nature of AttaPoll’s survey opportunities. “They can fill up in minutes, so if there’s a delay users are much more likely to get frustrated and this directly impacts our business.”
Speed is part of their product experience: the faster they match users to relevant surveys, the more likely they are to complete them and get the right rewards. “Ideally a user opens the app, finds something quickly, completes it, and gets rewarded. This loop is what drives repeated usage.”
Slow survey experiences can become poor survey experiences, impacting negatively on the entire research ecosystem.
Reflecting on how partnering with Cint has sped things up for AttaPoll and its users, Pajeda mentioned our Feed API integrations, which allows companies like AttaPoll to see updated survey inventories within seconds. “This means we can react quickly to changes and offer fresh opportunities to our users.”
Think global, act local
Scale isn’t always financially minded. In the case of AttaPoll, they now operate in over 70 countries worldwide and boast over two million users.
For Pajeda, this expansion relies on two major factors. The first is working with reliable partners like Cint. By providing a wide-ranging, diverse inventory, backed by our global reach, ensures a constant cross-market flow of opportunities for users.
The second is down to AttaPoll themselves building a reliable and scalable tech stack. “We need to serve many users across different languages, geographies, and demographic groups in real-time. Everything has to be designed to scale from the ground up.”
Asked about how AttaPoll manages different markets with different expectations and cultural norms, Pajeda pointed to his organization’s focus on localization efforts and the role that profiling plays in this.
“For example, questions about education are very different in the US and France. It is important that questions make sense locally, and Cint’s profiling library helps a lot with that. It improves user experience and data quality.”
Quality always matters
Talk turned to the matter of data quality.
“Maintaining quality is absolutely critical — especially at our scale. We offer payouts and, naturally, this attracts some bad actors.”
Pajeda estimated that around 20-25% of all AttaPoll’s operational and engineering efforts go toward ensuring high-quality respondents. Multiple real-time checks are run to make sure every single response comes from a real and engaged person.
The effort is worth it: users get a better experience, and organizations like AttaPoll get more reliable data. “Without this focus on quality, the whole system would start to break,” said Pajeda.
He also echoed a point we’ve recently made at Cint: quality is a shared responsibility. Survey designers and marketplaces and suppliers alike have to work together to maintain those vital high standards of data quality.
You can read more about our approach to data quality here.
Building out successful surveys
Solid survey design is non-negotiable when it comes to conducting the kind of successful research that enables organizations to move faster and make confident business decisions.
Frustrating experiences create disengaged respondents and, in turn, researchers end up with bad results.
“You have to think about the respondent’s experience. Real people are answering those surveys and we want to ensure the experience is good, so that we get proper insights,” Pajeda said.
His practical solutions included introducing fair rewards for respondents and keeping survey length reasonable, as these have positive impacts on both completion rates and data quality.
Another of Pajeda’s recommendations is to take the survey in question yourself, approaching it in the way a respondent might. Doing so can highlight points of friction that might otherwise gone unnoticed.
For more insights into survey design, read our guide to the topic here.
The changing nature of the AttaPoll-Cint partnership
“The partnership has evolved from being purely operational to becoming more strategic in terms of our growth,” stated Pajeda.
“For Cint, it’s valuable to work with partners like us who have large global user bases, and for our users it opens up different earning opportunities. It is no longer just about supplying surveys: it’s about working together to create new opportunities for our users, and expanding our platform ecosystem for everyone’s benefit. ”
The pair’s conversation wrapped up with a discussion of how, as the industry moves toward even more automation (and increased AI use), the Cint-AttaPoll partnership may set the standard for respectful, seamless respondent experiences.
Pajeda explained that he sees AI as a tool that lets us do things “faster and better,” with matching the right users to the right users accurately being one area where AI can only improve current methodologies. It will also help with the early identification of low-quality respondents, having a positive impact on overall quality levels.
“Ultimately, it’s about creating a seamless experience where users can consistently find relevant surveys, complete them without friction, and feel properly rewarded for doing so. That’s what builds long-term trust and it can only happen through close collaboration.”
Read more customer stories today
In January 2026, we spoke to Pajeda about how AttaPoll’s integration with Cint helped them scale to over $20 million in annual revenue.
It’s just one of the dozens of Cint success stories we’re proud to share with you through our customer story archives.
