Blog
Industry trends
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Quarter-century crisis: Are we better or worse off than we were 25 years ago?
Live at the Advertising Week Europe event in London, April 2025, Advertising Week’s Katie Ingram and Cint’s Ariel Madway took the stage to unpack generational divides.
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How to optimize your survey design
Survey design can have a dramatic impact on the quality of your research. Download our guide to find out how to improve survey experience for respondents and reduce drop-off rates.
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Soothing cross-platform measurement challenges for marketers in 2025
Christopher Pope, Senior Director, Data and Measurement at Cint talks us through marketer concerns and how to solve them.
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What are the challenges facing market researchers in 2025?
A panel of experts voice their opinion on what difficulties insights professionals need to be aware of in the year ahead — and how best to approach them.
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Where will the market research industry take AI next?
A panel of experts voice their opinion on how market research and insights professionals will continue to foreground automation in their methodological approach.
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How has market research adapted to AI and synthetic data?
Introduction Across the market research industry, more and more organizations and companies are using AI to speed up audience insights analysis. The reason is simple: AI can streamline previously lengthy processes. Formerly time-consuming work can now be done in seconds, with human beings on hand to ensure accuracy. AI tools save time and money but…
