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Industry trends
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How to improve gender inclusivity for survey participants in market research
Traditional research tends to categorize groups to gain clearer demographic data. But what happens when people don’t fit into the gender categories we’ve come to rely on?
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Rise of the Machines: Programmatic Pricing is the Future of Sample
“Sample” is a simple word that is intrinsic to all the moving parts that are involved in research. The truth is, sample is not so simple.
