Blog
Media measurement
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How KFC uses insights to drive flavorful innovation
Understanding why, for one brand at least, quality + flavor + value = the recipe for success.
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Getting to the point: Faster insights now for better outcomes later
Ed Stone, Cint’s Director of Data Solutions & Measurement gives us the lowdown on how to do more with less in the ever-evolving measurement landscape.
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Soothing cross-platform measurement challenges for marketers in 2025
Christopher Pope, Senior Director, Data and Measurement at Cint talks us through marketer concerns and how to solve them.
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What is the difference between a brand tracker and brand lift study?
Brand trackers and brand lift studies are valuable insights tools for measuring consumer sentiment about a brand. Let’s explore what makes these types of studies unique and how they can most effectively be applied to your needs.
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Are streaming habits reshaping the advertising industry?
Our latest report explores the relationship between streaming and advertisers ahead of 2025’s Upfronts.
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Lucid Measurement 2024: a year of innovation
Read a recap of what we added to Lucid Measurement in 2024, and enjoy a sneak peek of where we’re going in 2025
