Blog
Media measurement
-
What is the difference between a brand tracker and brand lift study?
Brand trackers and brand lift studies are valuable insights tools for measuring consumer sentiment about a brand. Let’s explore what makes these types of studies unique and how they can most effectively be applied to your needs.
-
Are streaming habits reshaping the advertising industry?
Our latest report explores the relationship between streaming and advertisers ahead of 2025’s Upfronts.
-
Lucid Measurement 2024: a year of innovation
Read a recap of what we added to Lucid Measurement in 2024, and enjoy a sneak peek of where we’re going in 2025
-
4 ways in-flight measurement can help stretch your marketing budget
Knowing how to prioritize your limited budget while increasing the impact of your digital advertising will make the difference between success and just getting by this year.
-
Get to know our latest tool for brand lift studies: Study Creator
Find the full lowdown on Cint’s Study Creator tool, including the workflow process, benefits, and our latest video tutorial.
-
Cint helps Push Digital uncover gaps in voter support and form insights to optimize targeting
Push Digital, a campaign agency active in America’s highest stakes races and debates by leveraging their digital expertise to start conversations, persuade audiences, and turn out voters, partnered with Cint on a study to uncover gaps in voter support.
