Blog
Research basics
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What is brand lift and how can I optimize it?
What is brand lift? The focus of brand lift studies is to measure the effectiveness of advertising campaigns. For people working with, for, or on the behalf of brands, a brand lift study helps with understanding how specific ad campaigns impact consumers’ perceptions of the brand in question. Brand lift studies measure perception in the…
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What are consumer insights?
Get to grips with what consumer insights are, how they’re gathered, and how they can be used in market research and media measurement.
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What are lift metrics in media measurement?
Learn how to calculate and measure ad recall, brand awareness, consideration, message association, and brand attribute lift to optimize your ad campaigns.
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What is brand awareness?
Uncover the importance of brand awareness and the role it plays in brand lift studies.
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Data quality drives return on investment — here’s how
Learn how reliable, accurate survey data leads to stronger decision-making, better targeting, and optimized resource allocation for effective insights.
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Why poor quality data poses risks in market research
Understanding the negative impacts of poor quality data on the research industry.
