When times are hard, how festive do consumers feel?
2025 has been a whirlwind year. All of us have lived through huge shifts in the political and economic landscapes.
Cint has been conducting research into how consumers have adapted to their new economic realities.
In line with our other studies on the topic, this final inflation report for 2025 provides an in-depth examination of shifting global consumer spending habits.
We’ve leveraged extensive market research to analyze key indicators, including consumers’ savings capacity and grocery purchasing power.
This time around, we’ve also sought to understand how consumers across the globe are approaching the upcoming holiday season, specifically examining the potentially difficult financial trade-offs they’re making between essential spending and seasonal splurges.
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