Exploring consumer sentiment around AI
Presented in association with Advertising Week Europe, our latest report focuses on generative AI and the impact that ever-increasing rates of AI adoption into our lives — whether at work or at play — are having on the average consumer.
Featuring original research conducted through the Cint Exchange, it provides a transatlantic account of how consumers really feel about the use of AI in ad campaigns, as well as a broader examination of how they feel about the encroachment of technology into their working lives and their lives outside of the office.
Exploring everything from the trustworthiness of AI to the impact its usage has on brand perception, this report serves as a timely study of the technologies that are shaping the world around us.
