Newsroom
Thought Leadership
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In the news
Blurred lines: Rethinking response integrity in the AI era
• GlobalJames Snyder, Vice President of Trust and Safety at Cint, shares his expert perspective on the quiet blurring of the line between real and synthetic input in a recent article. Originally published in Research Live, the piece features Snyder’s argument that this change challenges our understanding of what data quality means.
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In the news
Outrun the bear: why ‘good enough’ isn’t fast enough anymore
• GlobalWhen speed meets storytelling, measurement must keep up. Live from The Drum Studio in Cannes, Uber Advertising, Roku and Cint discuss.
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In the news
Redefining the Research Stack: How AI and Synthetic Data Are Reshaping Insight Generation
• GlobalIn an article for Greenbook, Lindsay Fordham discusses how AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.
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In the news
ResTech: Smarter decision-making at scale
• GlobalAs industries across marketing, media, product development and beyond shift toward faster, more iterative workflows, Cint CEO Patrick Comer unpacks the future of Restech.
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In the news
Measurement is key as ad ecosystem gets more crowded
In an interview with Beet.TV, Daniel Robinson discusses why measurement is crucial in the increasingly crowded ad ecosystem.
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In the news
Forget the ‘good old days’: What Gen Z’s financial outlook means for brands
• EuropeResearch by Cint and Advertising Week revealed stark generational shifts in consumer priorities.
