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In the news
In-Game Ads Play the Long Game
In an interview with StreetFight Magazine, Laura Manning discusses how in-game advertising is disrupting the advertising and measurement landscapes.
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Press Release
Cint Study Reveals Growing Value of In-Game Advertising for Brands and Need for Measurement Standards
• Global62% of consumers are likely to seek more information after seeing in-game ads, signaling a powerful new channel for brand engagement.
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Press Release
Cint Study Finds Growing Economic Uncertainty Among Consumers
• GlobalCint polls consumer confidence and releases Upfronts Report on TV viewership habits to help advertisers assess budgets and campaign planning during Upfronts season
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In the news
Forget the ‘good old days’: What Gen Z’s financial outlook means for brands
• EuropeResearch by Cint and Advertising Week revealed stark generational shifts in consumer priorities.
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Press Release
First party problems: new Cint/Lotame report highlights strategic shift in going direct to consumers
Cint, a pioneer in research technology and digital insights, today released findings from ‘The State of Data Collaboration: A Global Perspective’, a joint report on marketer and agency challenges in association with data collaboration innovator, Lotame.
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In the news
Should we be worried about how deepfakes, AI and social media will impact the upcoming election?
• EuropeCint and Advertising Week partnered to explore the impact of deepfakes, AI and social media on upcoming elections globally. The findings – as revealed live at Advertising Week EU – were covered by Stylist.
