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Cint-powered Research
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Press Release
Cint Report Finds 74% of U.S. Consumers Believe Brands Should Disclose AI Use in Advertising
New research with Advertising Week reveals growing concerns around AI-generated advertising, with 44% of consumers reporting diminished brand trust when AI use goes undisclosed.
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Press Release
Cint Midterm Election Report Finds 55% of U.S. Respondents Rank Cost of Living as the Top Issue Shaping Their 2026 Vote
New Cint research unpacks voter sentiment and voting plans leading into a volatile midterm election season.
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Press Release
Cint Report Shows More Than Half of U.S. Consumers Do Not Plan to Watch the FIFA World Cup 2026
New research finds streaming will outpace linear TV among U.S. World Cup viewers, while advertisers and sponsors face challenges turning visibility into consumer action
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In the news
Is Human-made the New Handmade?
• EuropeKatie Ingram, Director, Advertising Week Europe, ties findings from Cint’s latest AI study to her take on what the rise of the ‘human premium’ means for brands and businesses.
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In the news
Brands Adopt ‘No AI’ Disclaimers to Stand Out Amid the Slop
The Wall Street Journal cites data from Cint’s latest report on AI in advertising, highlighting how marketers are addressing growing consumer skepticism by labeling content that does not use AI.
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In the news
63% of U.S. Consumers Believe that Brands have a Moral Duty to Disclose AI-generated Content
Ad Age unpacks the importance of AI disclosure in ads, citing data from Cint research and expert testimony from Cint’s Laura Manning.
