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Global
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Press Release
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Press Release
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In the news
The Measurement Gap is Becoming a Budget Problem
• GlobalIn a piece authored by Laura Manning, SVP of Measurement, CInt, she highlights a disconnect between what marketers measure and what executives need to inform future budget decisions.
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In the news
When Quality Becomes a Requirement, Not a Differentiator
• GlobalOrganisations need to think about fraud prevention and data quality standards not just as operational functions, but as organisational ones, writes Patrick Comer.
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In the news
Why Data Quality Still Requires the Human Touch in an AI-Driven World
• GlobalIn an article for Greenbook, Marco Otero discusses why as AI and synthetic data scale research, human oversight remains essential to ensure data quality, trust, and credible decisions.
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In the news
Why Market Research Risks Losing Its Seat at the Decision-Making Table
• GlobalIn an article for Greenbook, Cint’s Phil Ahad warns that brands are bypassing research due to speed, cost, and quality. Can the insights industry evolve fast enough?
