London –16 April, 2026 – Lumen Research, the global attention technology company, has partnered with Cint, the global technology company behind continuous research and measurement, to offer advertisers and agencies actionable insights into the impact of attention metrics on upper-funnel brand outcomes.
By using proprietary real-world eye-tracking data covering 50+ countries, actionable attention predictions and brand-specific models of attention, Lumen Research has spent the last 13 years helping data-driven advertisers reduce costs and increase the impact of advertising.
With the increasing focus on performance marketing in the media space, the partnership between Cint and Lumen Research enables advertisers and agencies to see exactly how attention influences marketing outcomes. By measuring attention and matching it with brand lift results, Lumen can quantify the value of every second audiences spend engaging with ads.
Brand impact insights, accessible through Lumen Research, can help elevate ad performance and create a shortcut to the optimal amount of attention required to drive the desired business outcomes.
Mike Follett, CEO of Lumen Research, said: “We’ve proven time and again that attention is one of the most reliable indicators for business success. This partnership with Cint allows us to take a step further and link attention time to brand lift scores to pinpoint the moments that matter most. This gives our clients actionable tools to see exactly how attention translates into brand recall and favourability.”
Lumen Research and Cint have demonstrated that high-attention media for luxury brand campaigns on average achieved a 9-percentage-point increase in spontaneous brand awareness, an uplift of over 10 percentage points in prompted awareness and a substantial 22-percentage-point rise in brand favourability.
“Advertisers are under more pressure than ever to prove how media investment drives business outcomes, especially in the upper funnel,” said Kathryn Failon, VP, Measurement at Cint. “Through our partnership with Lumen Research, we’re helping clients better understand the relationship between attention and brand advertising impact, so they can move beyond assumptions and make more informed decisions about what truly drives impact.”
“We’ve proven time and again that attention is one of the most reliable indicators for business success. This partnership with Cint allows us to take a step further and link attention time to brand lift scores to pinpoint the moments that matter most. This gives our clients actionable tools to see exactly how attention translates into brand recall and favourability.”
Mike Follett
CEO, Lumen
About Cint
Cint is the technology foundation for continuous research and measurement. With a global footprint and programmatic access to hundreds of millions of consumers across 130+ countries, Cint connects researchers, advertisers, and brands to reliable data from the world’s largest network of high-quality sources. Researchers can collect human and advanced data at speed. Advertisers and their partners can measure campaign effectiveness at scale. Brands can move from insight to action with clarity. By operating the connective layer between asking questions and measuring advertising outcomes, Cint enables organizations to move faster and make confident business decisions.
At Cint, we’re feeding the world’s curiosity.
Cint Group AB (publ), listed on Nasdaq Stockholm (STO: CINT).
About Lumen
Founded in 2013, Lumen Research helps media buyers minimise ad waste and maximise return. Lumen’s attention technology is powered by proprietary eye-tracking data from 50+ countries, delivering actionable attention predictions and custom attention models that help advertisers invest in working media and drive real outcomes.
For more information, visit www.lumen-research.com
Contact:
Lara Schembri
Cint@KiteHillpr.com
