Read the full article by Patrick Comer – CEO at Cint – on Quirk’s.com
In this article, Comer highlights how research technology (Restech) is evolving from a niche function to a core component of modern business operations.
He asserts that in the same way cloud computing revolutionized software delivery, Restech could redefine how research is embedded across an organization. This opportunity hinges on three key shifts: automation, interoperability, and the emergence of synthetic data.
The article goes on to unpack each of these key areas, before digging into how – with the evolution of the operational side of Restech – capital is moving too, as investors are increasingly seeking scalable platforms that enable decision-making, not just data delivery.
Comer concludes that Restech is becoming an “operating system for modern insights,” enabling research to be embedded early in the planning process to facilitate smarter, more confident decision-making at scale.
Check out the full article published by Quirk’s
