Expertize
Content strategy, Copywriting, Copyediting
Previous experience
- VICE Media Group
- It’s Nice That
- Freelance journalist
Education
Goldsmiths, University of London, MA English and American Literature
Author Bio
Josh Baines is a Digital Marketing Specialist at Cint, having joined the company in 2024. He writes reports, guides, white papers, blogs, and our customer emails in addition to overseeing Cint’s content strategy as part of the company’s wider marketing initiatives.
Josh crafts compelling stories at the intersection of data, market research, and media measurement. Driven by Cint’s purpose to feed the world’s curiosity, he creates engaging content that highlights how quality data and connective technology empower brands and researchers to make business decisions with confidence.
The most rewarding part of writing for Cint is bridging the gap between advanced technology and human opinion. I enjoy uncovering the real-world impact behind the data and turning technical ResTech concepts into clear, engaging stories.
Blog
By this author
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What are MCPs and why are they important to market research and media measurement teams?
Getting to grips with a step change in the research and measurement space.
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From exposure to attitude: Closing the loop on global TV campaign measurement
Learn how Cint’s expanded partnership with Samba TV brings real-time brand lift measurement to global linear TV campaigns.
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Inside the Cint Exchange: Why a marketplace beats a single-source panel
Explore why single-source sampling limits your reach (and how marketplaces unlock growth)
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How AI-moderated interviews narrow the gap between qualitative depth and quantitative scale
Get the lowdown on our recent Insight Platforms webinar.
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How AI-moderated interviews scale qualitative research without losing the human touch
Discover how AI-Moderated Interviews (AIMI) combine the speed of automation with authentic, human-driven insights.
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Are AI-moderated interviews changing how researchers work?
Understanding how the intelligence era is reshaping research roles.





