Expertize
Content strategy, Copywriting, Copyediting
Previous experience
- VICE Media Group
- It’s Nice That
- Freelance journalist
Education
Goldsmiths, University of London, MA English and American Literature
Author Bio
Josh Baines is a Digital Marketing Specialist at Cint, having joined the company in 2024. He writes reports, guides, white papers, blogs, and our customer emails in addition to overseeing Cint’s content strategy as part of the company’s wider marketing initiatives.
Josh crafts compelling stories at the intersection of data, market research, and media measurement. Driven by Cint’s purpose to feed the world’s curiosity, he creates engaging content that highlights how quality data and connective technology empower brands and researchers to make business decisions with confidence.
The most rewarding part of writing for Cint is bridging the gap between advanced technology and human opinion. I enjoy uncovering the real-world impact behind the data and turning technical ResTech concepts into clear, engaging stories.
Blog
By this author
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Ditching the fragmentation tax with the Cint Exchange
Discover how an automated marketplace removes this operational friction to accelerate your speed to insights from weeks to days.
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How to make the most of strategic measurement for sustainable growth
Would you rather have flat brand lift with high sales lift, or high brand lift with flat sales lift?
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Why everything we thought we knew about sampling might change
Cint CEO Patrick Comer discusses the changing face of sampling.
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Transforming AI anxiety into advantage in market research
Catch up on a recent conversation between Cint’s Michelle Darcy Clarke and Bee Meuwissen.
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The heart-to-wallet pipeline: Bridging the gap between perception and purchases
A trio of experts explain the fundamental importance of outcomes measurement.
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Why verifying the respondent is the future of data integrity
Learn how Cint’s dual-pronged approach to data integrity is helping researchers get back to what matters most: confidence in their data.





