Inside the shift to frictionless research
In today’s fast-paced market research landscape, managing multiple sample vendors can drain time and resources. To explore how an automated market research platform like Cint Exchange eliminates these hidden bottlenecks, we sat down with Simon Beedell, VP, Key Accounts & Brands at Cint.
He shares how a unified platform removes operational friction, giving researchers the speed and clarity to make critical business decisions with total confidence.
An operating system built for continuous research
“When you’re dealing with multiple sample providers, rather than a single, trusted partner, you’re adding in additional time at every step of the research process,” says Beedell. “That could be at the request for quote (RFQ) stage, where you might have to go to different sources and then wait for their responses, or when you’re actually setting a study up and briefing suppliers and monitoring all that field work.”
It doesn’t end there. As Beedell says, “After that, you’ll have to reconcile the data with multiple vendors, before getting into the billing stage, which is made more complicated by having to process numerous invoices across numerous providers.”
Moving your research to a marketplace like Cint Exchange irons out those wrinkles, mitigating the effects of what some refer to as the ‘fragmentation tax’ attached to a multiple-vendor approach.
“I like to think of the Cint Exchange as an operating system for research. It handles every step of the process seamlessly, all in one place. If I’m running a project, I can instantly assess feasibility, how long it’s going to take to fill my sample, and what the optimum cost per complete is for that. If I need to adjust any specifics, I’m able to do that within the platform and very quickly see what the impact of those changes will be,” says Beedell.
Our single-source approach to market research means that there’s no need to contact multiple vendors and lose time while you wait for their responses. At the click of a button, you’re able to
contact multiple vendors for any changes and without losing time while waiting for their responses. So again, at a click of a button, you can quickly change the specs for study and our platform will update that instantaneously.
Scaling global reach with AI-driven data integrity
The scale afforded to organizations that adopt the Cint Exchange as their research tool is something we’re very proud of.
“The fact that we have over 800 suppliers means that we have a huge reach,” Beedell says. “That means we can provide maximum feasibility for niche studies at a global scale. Everything runs on a single platform, which brings advantages beyond just speed.”
“The fact that we have over 800 suppliers means that we have a huge reach. That means we can provide maximum feasibility for niche studies at a global scale. Everything runs on a single platform, which brings advantages beyond just speed.”
Simon Beedell
VP, Key Accounts & Brands, Cint
Beedell highlights our approach to feasibility as an example of how the Cint Exchange changes researchers’ conversations from “we might be able to launch a study” to “we definitely can!”
“Our feasibility tool leverages AI and machine learning to predict whether a project can be run, built on over 15 years of platform data. The tool provides two important levers to make an accurate assessment: budget and time-in-field. If speed is imperative, the budget can be increased. If you have the luxury of time, you can deliver cost savings,” he says.
Additionally, we factor in feasibility across multiple sample providers and remove duplicate respondents, ensuring no double-counting. The result is confident assessments and solid data.
Our platform constantly monitors quality metrics while a study is in the field, and this information informs our Trust Score, which predicts the likelihood of a respondent being reconciled and prevents them from entering the survey if fraud is suspected.
Accelerating your speed to insights from weeks to days
Feasibility and cost estimates are provided instantly through Cint Exchange, instead of having to wait for feedback from multiple suppliers. This is just one example of how our automated market research platform allows clients to bid and win work they might otherwise turn down due to tight timelines or the time it takes to get a quote back.
“If you are delivering a consultative brief to a client that has multiple iterations or options, amendments can be submitted, and you will get feedback from our platform within seconds,” states Beedell.
Not only can a bid be submitted in a short space of time, but the work itself can be delivered in a matter of days. With Cint Exchange, there’s no need to wait for a partner to launch the study; this can be done at the click of a button and scheduled to go live at your chosen time for stress-free fieldwork.
“Our reach and scale mean you can see survey responses in minutes, and fielding can take place in days rather than weeks,” Beedell says.
Discover more about the power of the Cint Exchange
Reflecting on the ‘aha!’ moments customers have when they forgo multiple-vendor solutions for the Cint Exchange, Beedell says, “The intuitive nature of our platform and the instant feedback loop are what impress potential clients. They see the ease of setting up a project and realize how much time is saved by avoiding contacting multiple suppliers, collecting feedback, and going back and forth.”
Looking to kickstart your own transition to our automated market research platform?
