Cint quickly uncovers insights for Naked Wines, making the case for an important business venture

Case Studies
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Our newest case study covering a national eCommerce advertising program shows the power of consumer insights in action. When marketing company Connections by The Specialist Works was seeking an opportunity for Naked Wines to place inserts in a national brand’s eCommerce packages, they ran into an unforeseen challenge. The brand in question wasn’t sure that wine advertising fit their brand image or would resonate with their audience.

Connections turned to Cint to help them prove otherwise. With our deep audience profiling capabilities, the firm was able to quickly identify appropriate respondents (parents in households with young children) using our platform, as well as tap into our expert staff to develop two targeted surveys for collecting audience insights.

The entire project, including data collection and processing, was completed in only 36 hours. The audience insights showed that respondents had positive reactions to the idea of receiving alcohol-related offers. Connections was able to present the findings at an important executive-level meeting at the national brand, convincing them that Naked Wines was a good fit for their eCommerce packages.

This is a great example of the power of consumer insights in a complicated business situation. Proving a point of view and audience sentiment through market research can make all the difference between success and failure. In this case, the end result was turning a “hard no” into a lucrative, national program that is already realising millions in revenue. Without fast consumer insights using the speed and agility intrinsic in the Cint platform, the deal would have never come to fruition.

Read the full case study here.

How to do academic market research

Many industries use market research to help reach marketing or growth goals by connecting with audiences and receiving feedback. But, academic researchers utilize market research for their own unique applications. Conducting market research — whether in a university setting or otherwise — can improve studies, papers, theses and research projects.

How to identify target market through surveys

Because marketing is customer-centric and values-based, all marketers must have a thorough understanding of their audiences to succeed. To achieve this insight, you'll need to identify your target audience in the first place. It's best to learn about your respondents in their own words, so you should use a combination of online surveys and target market research to determine your ideal customers.