BlogMarket Research

Exploring insights on consumer sentiments around sustainability

We look at two recent reports published in partnership with Cint, that focus on global consumer sentiments around sustainability.

How to successfully navigate niche audiences: A teaser to our Whitepaper

In the world of market research, finding and engaging with niche audiences can feel like navigating uncharted territories. Gaining insights demands innovative strategies and streamlined processes.

Advanced Strategies: Market research data for strategic excellence

We delve into techniques and strategies used by big-hitters for leveraging market research data.

Case Study: How Marist Poll is transforming modern day surveying and reaching new audiences

Marist Poll is an academic organization run by Marist College. Best known for comprehensive public opinion and media partnership polling, they are also a trusted source of data for private businesses and non-profits.

Independent study names Cint #1 supplier of accurate survey responses

We’re proud to share that Cint, a global leader in market research, emerged as the leader in sample quality for online polls in a third-party study. Sapio Research, a UK market research agency, conducted the study to understand if online surveys are accurate. Sapio surveyed 2,036 UK consumers – representative by age and gender of the UK population.

New Report: Unlocking insights on The Big Game

As football fever grips the nation, the anticipation for this year's game is reaching unprecedented heights. We surveyed the nation to understand more about how people are planning to watch, and so much more.

Game, set, match: Insights into The Happy Slam

The Australian Open is the first of the four Grand Slam tennis tournaments to occur. We uncovered spectator experience through preferences and behaviors of our 280 respondents across Australia.

Feeling blue? CintSnap investigates the “most depressing day of the year”

With the festive season well behind us, and gloomy skies looming above, January for a myriad of reasons, isn’t the most exhilarating of months. This sentiment is so nationally widespread that in 2005, a UK-based travel agency coined the term ‘Blue Monday’ to mark the most depressing day of the year.

2024 Leisure travel takes flight: CintSnap unpacks vacation plans

January is a popular time for reflection and what better month to get our plans organised for the year ahead of us? A new year represents new uncharted destinations we’ve yet to discover, and for some, the usual trusted spots bring familiar comfort to recharge weary batteries.

Cint Japan and JTB Tourism Research Release Key Insights on Inbound Traveler Behavior and Sustainable Tourism

Cint and JTB Tourism Research & Consulting Co. jointly conducted a survey on changes in inbound traveler behavior and attitudes toward sustainable tourism

Embracing gender inclusivity: Empowering market research with accuracy and impact

Vishal Bhat – Program Manager, Susi Lindner – Vice President, and Sonali Kaushal - Senior Manager at Cint discuss the importance of being inclusive in language around gender.

AI in the Workplace

If Taylor Swift took up the greatest amount of air space and attention in pop culture this year; the rise of artificial intelligence (AI) – and its impact on jobs – took up the greatest amount of air space and attention in professional settings.

Influencers, Inspiration, and Inflation: Key topics driving holiday shopping habits in 2023

The build up to the holiday season is almost palpable, Christmas lights illuminate city centers and cheese fondue and mulled wine start popping up on the menu. We pull out our coziest socks from the attic storage and gear up for hours of Home Alone movie marathons and engage in another big part of the yearly tradition - gift giving.

CintSnap delves into Black Friday and Cyber Monday shopping trends

As Black Friday and Cyber Monday (BFCM) sales continue to skyrocket and dominate global retailer revenues, Cint takes a deeper look into consumer behaviors in the US, UK, Canadian and Australian markets, and the shopping habits that drive this highly anticipated shopping season.

The Beatles ‘Now and Then’: CintSnap reveals consumer sentiments of AI’s impact on the music industry

Using Cint’s owned data – that we call CintSnap – we gathered some insights around sentiments surrounding consumer behavior of the implementation of AI in the music industry, specifically on the posthumous Beatles collaboration.

Answering your questions: what does it take to build a new platform?

Innovation is in our DNA, and our mission has always been to bridge the gap between real people and organizations striving to understand and serve them. With this in mind, we’ve embarked on an exciting journey of transformation – building a new platform that will redefine the way our customers can access and leverage consumer opinions and data.

Cint and Delineate leverage AI for the Coca-Cola Company

Consumer insight and research leader Delineate’s founder, James “JT” Turner, was tasked with providing The Coca-Cola Company with the ability to survey consumers for campaign insights on a daily basis, in real time. Together with Cint’s demand API feeding their proprietary research platform Delineate Proximity®, they helped achieve their client’s objective and saved them money along the way.

Behind the scenes at Cint: with Events Director, Ariel Madway

In today’s blog we spend a bit of time getting to know one of our superstar team members – one who you may have met on the MR events circuit this fall.

How to monetize your community

Monetizing your community involves strategically leveraging its value to generate revenue. Let's say you have an online forum, social media group or a thriving platform with active members. You can transform your online community into a profitable asset. You can monetize your community in various ways. This post explores the ins and outs of community monetization. We also provide actionable strategies to maximize your earnings. Get ready to tap into the power of your community and discover how to monetize it successfully.

Improving Qualification Data and Screening Questions for High-Quality Survey Results

Learn how to enhance the quality of your survey results by optimizing qualification data and screening questions. Discover strategies to avoid respondent fatigue, keep data up to date, maintain specificity without bias, innovate targeting approaches, and minimize fraud. Act now and unlock the power of connected data for business success.

4 ways to use consumer surveys in the food and beverage industry

Surveys are powerful information sources across industries and organizations. With the data pulled from customer surveys, departments can drive actions and initiatives that better reflect audiences and market conditions. The food and beverage industry can benefit from using surveys in several applications to gain more information and knowledge about their organization, products, customers and market.

Why government agencies should do market research

U.S. government market research aims to allocate resources to prioritize social services and responsibilities. Using market research to create a more effective fiscal policy or make purchasing decisions is valuable.

Conducting market research for the healthcare industry

In this blog, we'll explore the importance of market research in the healthcare industry and some of the key methods and techniques that can help gather and analyze data. We'll also discuss specific ways healthcare providers can use market research to improve operations, expand their reach and enhance the overall patient experience. Whether you're a healthcare provider, administrator or business owner, this blog is for you.

Identify consumer shopping struggles through surveys

With the help of customer experience research via surveys, you can locate and address pain points, in turn creating a better experience. This article will provide you with valuable insights into how to gather feedback from your customers and improve your operations as a result.

Abundant Gen Z sample at a CPI 1,955% lower than paid media

Cint was crucial to the success of CFI Science’s two-year study which resulted in an in-depth report for their clients. As CFI Science learns more about the attitudes toward trust of Gen Z, they are “eager to grow beyond the charity sector to work with products and services that can holistically rebuild trust in that generation through consumption.”

Cint simplifies complex research requirements for BPR

On a daily basis, BPR relies on Cint’s supplier API and Access survey exchange to test listener reactions to lists of songs, understand their preferences toward on-air personalities, and inform a station’s marketing efforts.

How the public sector can use surveys to better inform decision making

Survey data can provide meaningful insights to public sector agencies. It's one of the most powerful tools to serve your community. Public sector agencies have multiple objectives. Gathering actionable feedback is essential to help you reach your goals.

How the financial service industry can get ahead with survey data

The financial services industry has been experiencing significant changes in recent years due to the increasing demand for digital solutions and the emergence of a cashless society. As technology continues to advance, it has become essential for financial service providers to adapt and stay ahead of the game.

How to do academic market research

Many industries use market research to help reach marketing or growth goals by connecting with audiences and receiving feedback. But, academic researchers utilize market research for their own unique applications. Conducting market research — whether in a college or university setting or otherwise — can improve studies, papers, theses and research projects.

3 things you can do to improve survey quality

Today, it is harder than ever to get high-quality survey responses. Cint is one of the world’s largest marketplaces for survey responses. We’ve consulted with experts on 3 ways users can improve survey quality.

PY Insights partners with Lucid to power complex global behavioural research projects

London-based behavioral data and analytics company, PY Insights (Powr of You), powers market research for leading brands, agencies and MR firms globally by using their technology platform to gather and analyse consumers’ digital behaviour.

Growing awareness of the Women’s Euros creates new opportunities for brand sponsorship

After England’s win over Germany, the value of sponsoring women’s football has changed in a monumental way.

Sample blending: how to ensure high-quality data and reduce bias

Using sample from multiple sources broadens your reach while collecting survey data. Find out more about how you can apply blending to your research projects.

Using both qualitative and quantitative approaches in your research

Both qualitative and quantitative data are indispensable. Our platform enables quantitative research via online surveys – which can be useful for augmenting qualitative research.

Survey design mistakes that can ruin respondent experience

Poor survey design is the most likely culprit attributed to high survey drop rates. Respondent experience is a big deal, and it can impact your research in a number of ways.

How to Do Market Research for CPG Companies

Companies operating in the consumer packaged goods (CPG) industry face an ever-changing marketplace. Consumer attitudes shift, lifestyles evolve and you need marketing strategies that keep pace. Market research will help you do just that.

Getting the Most Effective Market Research for Consulting Firms

Your consulting firm collects market research to provide better services to clients. Your firm might often use market research to provide your clients with significant insights and help them accomplish their objectives and goals, from sales initiatives to marketing campaigns. With several applications, understanding the importance of market research and its impact on your clients can help your firm provide stronger services.

How to Run More Effective Multi-market Studies

Multimarket research studies are a valuable tool for businesses that have a presence in multiple countries or have plans to expand into new markets. While multimarket research delivers valuable insights, these types of studies also introduce a higher level of complexity.

Lower interview lengths aren’t just good for everyone – they’re GREAT!

Longer interview lengths are simply more challenging for respondents to complete, especially when a growing number of participants are attempting to take surveys from their mobile devices.

How to Monetize an App

Imagining and creating a successful mobile app is only the first step. Next, you should be considering how you’ll make money using your new application.

How to Improve Marketing ROI

When you launch a marketing campaign, you want to ensure it’s as successful as possible. Whether your goal is to increase your sales, attract new customers or build brand awareness, you need the right strategies to maximize your return on investment (ROI). There are several strategies to consider when you’re looking for methods to increase your marketing ROI.

Advantages of Surveys for Small Businesses

Marketing is built on the opinion of the masses. Without the public’s approval and buy-in, getting a concept or product off the ground is nearly impossible.

Sampling in the Digital Age

For anyone new to the sample game, this industry may seem like a bit of an enigma. But the purpose of sampling is actually pretty simple: we want to learn the opinions and behaviors of specific populations.

Super Bowl 2018: The Advertising Winners and Losers

The Super Bowl is one of the biggest advertising platforms in the world, with brands reportedly shelling out a whopping $5m in return for a 30-second ad slot. But with the stakes so high – and with the competition fiercer than ever, it takes a lot to stick in viewers’ minds for the right reasons.

5 Critical Lessons to Learn from Your Survey Drop Rate

Drop rate is one of the most important performance metrics when running an online survey. Here’s a simple definition for anyone who isn’t familiar with drop rate: it measures the number of respondents who are never redirected from the survey platform with a “final status” (complete, terminate, or overquota).

Survey vs. Questionnaire: Is There a Difference?

Though many individuals use the terms “survey” and “questionnaire” interchangeably, they do not refer to the same concept. There are many similarities between surveys and questionnaires, which is why so many people — even researchers — often confuse the two.

How to Create a Survey Questionnaire That Gets Great Responses

Did you know survey questionnaire design can significantly impact the quality of your results? Surveys can clue you into respondents’ opinions, experiences and much more – but that can only happen if the survey questions support the goal.

What Is Market Research For Advertising?

Market research can help advertisers gather strategic insights for an advertising campaign. Advertisers use market research to learn more about a target market, as well as valuable competitive insights.

What Is a Questionnaire and How Is It Used in Research?

The importance of questionnaires in research is immense, helping researchers gain relevant information quickly and effectively. Before creating a questionnaire for your study, you should first understand the meaning of questionnaires and the advantages and disadvantages of using them.

How Survey Incentives Can Increase Participation

Research has shown that offering survey incentives increases responses. Discover survey incentive ideas to get you started down the road of improving survey response rate.

Data cleaning: how it works and why you should do it

Of course, the first step to fielding an effective study is building a well-designed survey – but it doesn’t end there. What’s next? Data cleaning!

How can survey-based research help a business expand internationally?

Expanding your business into another country can be a great way to boost your audience and revenue.

Cint helps Lumaten to deliver robust insights throughout global, pandemic-driven retail upheaval

Cint provided Lumaten with an efficient technology solution which meant its shopper research could be conducted more effectively online, while achieving business process efficiencies.

Why Market Research Is Important

We’ll break down the basics of market research below to show how companies use it and explore some of the key benefits. If you’re not taking full advantage of market research to make data-driven decisions, you should start considering the ways it could help your company grow.

Survey translation in market research: is it necessary?