Conjointly and Cint Announce Partnership to Improve Data Quality and Reduce Survey Fraud

Market Research
Press Releases

Sydney, Australia [Thursday, 13 June 2024] – Conjointly, an all-in-one survey research platform has today announced a new partnership with Cint, a global technology leader in digital insights gathering, to improve data quality and reduce survey fraud for their users. The partnership allows Conjointly and Cint to directly connect via a server-to-server integration, effectively eliminating “ghost completes” – fraudulent survey responses that appear to be complete but lack any real data from a respondent. Respondent status updates are handled through secure API calls between servers, eliminating interference risks by keeping critical data flows behind the scenes.

According to Nik Samoylov, Founder of Conjointly, “We are delighted to announce this partnership with Cint. Data quality and fraud prevention have been long-standing challenges in the market research industry. By integrating with Cint, we help Conjointly users receive high-quality insights from real, engaged respondents.”

The server-to-server integration between Conjointly and Cint will streamline the survey distribution process, reducing the risk of fraudulent responses. This enhanced data integrity will enable market researchers to make more informed decisions based on reliable and accurate data.

Harvey Tran, Head of Customer Success ANZ, Cint, commented, “Ensuring that our partners receive the best quality data is a top priority at Cint, and we’re very pleased to continue working closely with Nik and Conjointly as we’ve been doing over the years.

We strongly believe that this partnership will yield great results for their users, taking the next step in the continued development of industry best practice.”

The integration is now live, and Conjointly users can immediately begin leveraging Cint’s extensive respondent network and advanced fraud detection capabilities within the Conjointly platform.

About Cint

Cint is a pioneer in Research Technology (ResTech). Cint’s platform, The Cint Exchange, is the world’s largest sample marketplace for digital market research. Cint’s customers use the Cint Exchange to post survey questions and get answers from over 335 million people across 130 countries who have consented to share their opinions, motivations, and behaviors for a fee. They then use these answers to build business strategies, confidentially publish research, accurately measure the impact of digital advertising, and so much more. Essentially, Cint is feeding the world’s curiosity.

Cint Group AB (publ), listed on Nasdaq Stockholm (STO: CINT), has a global workforce of over 1,000. Cint has offices in Stockholm, London, New York, New Orleans, Singapore, Gurgaon, and Sydney, among other locations.

About Conjointly

Conjointly started as a simple online tool for conjoint analysis in 2016 and since then, has evolved into a full-feature market research platform and a team of talented researchers who help all sorts of companies — from early-stage start-ups to large enterprises with top-tier insights teams.

Conjointly’s tools address the most common pricing and product research problems and are supplemented with expert support and guidance from experienced researchers. With thousands of projects performed on the platform, Conjointly is the go-to research place for hundreds of clients.