Blog
Insights
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#WeareCint: Getting to Know the Faces of Cint: Rohit Tiwari
This month we’re shining the spotlight on India, featuring one of our Senior Customer Success Executives, Rohit Tiwari.
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Six years later: Cint’s five future-proof panel investments for representativity, diversity and engagement
Exactly six years ago, JD Deitch – now our COO at Cint – wrote an article for Greenbook called The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias.
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Why double opt-in panels don’t equal quality data
For some reason, the insights industry continues to believe that double opt-in market research panels will deliver the quantity, quality, and representative data needed for decision making.
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Busting myths surrounding programmatic sample and data quality
Programmatic sampling is the automated buying and selling of sample, where sample buyers and sellers meet in a marketplace environment to conduct transactions. In programmatic sampling, APIs are used to connect and match a seller’s panel and respondent profiling data against the buyer’s survey needs.
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Cubery taps into Cint technology to find impact of Yorkshire Tea’s social video
Measuring consumer reactions to ad campaigns is important at all times and when Yorkshire Tea set out to communicate its achievement of going 100% carbon neutral, it was keen not to be accused of greenwashing.
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Connected data, consumer understanding, and the need for scale, consent and automation
We live in a connected world. As more people turn online for their daily activities, the trajectory of available digital behavioural data steepens.
