OECD taps into the Cint platform for critical data on career guidance

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If you want all the latest data and content about a huge number of topics and themes from around the world, then the online OECD iLibrary of the Organisation for Economic Cooperation and Development (OECD) is the place to look. The iLibrary features books, papers, statistics and studies on every business topic imaginable, from employment to energy and from economics to technology.

When gathering data for these in-depth resources, the OECD iLibrary turns to Cint for its digital insights needs. Recently, the organisation conducted an international study on adult career guidance, surveying adults of 25-64 years in six countries: Chile, France, Germany, Italy, New Zealand and the United States. Each individual was surveyed in their country’s official language.

To find the scale of respondents needed for this study, OECD used the Cint platform, which hosts the world’s largest consumer network for digital research – featuring 144+ million respondents from 130+ countries around the globe. Not only did we offer a large pool of respondents on which to draw, but Cint enabled the organisation to access the right “pre-approved” people tapping into our detailed profiling points to achieve proper representativity for the project.

Because the OECD works with governments around the world to understand key issues and helps provide data-driven recommendations to set international standards, data quality is essential for every project. For this particular project, the organisation used two primary Cint quality checks to ensure respondent engagement and quality. Respondents who finished the survey too quickly and skipped the final question were excluded from the final dataset.

This study was critical in understanding how adults can best navigate a “constantly evolving labour market.” Fielded during the height of the pandemic, the data collected in the study was well-positioned to help governments understand the impact on people’s jobs in various sectors. Results showed that there was a demand among adults for formal career guidance, and several recommendations and best practices were made as a result of the insights generated.

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