Ensuring high quality sample: Introducing Cint Trust Score
John Brackett, Director of Product, introduces our latest AI-powered innovation designed to elevate data quality
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How to identify target market through surveys
Because marketing is customer-centric and values-based, all marketers must have a thorough understanding of their audiences to succeed. To achieve this insight, you'll need to identify your target audience in the first place. It's best to learn about your respondents in their own words, so you should use a combination of online surveys and target market research to determine your ideal customers.
Going online is the path forward for offline survey research
Consumer behaviour is changing, with a clear affinity toward moving transactions online – and this trend is likely to continue for market research.