Blog
Media measurement
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New documentary “The Answer Engine” unpacks the story of Cint
A new short-form documentary explores how our research technology is transforming how organizations gather insights from real people.
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What is brand lift and how can I optimize it?
Understand why optimizing brand lift is crucial for marketers in the modern age.
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What are consumer insights?
Get to grips with what consumer insights are, how they’re gathered, and how they can be used in market research and media measurement.
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What are lift metrics in media measurement?
Learn how to calculate and measure ad recall, brand awareness, consideration, message association, and brand attribute lift to optimize your ad campaigns.
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What is brand awareness?
Uncover the importance of brand awareness and the role it plays in brand lift studies.
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Does consumer-centric innovation really need survey data anymore?
Cint’s Wilson Peters (VP, Global Customer Success) and Delineate’s James ‘JT’ Turner (Founder and CEO) discuss the importance of research when it comes to connecting with consumers.
