Blog
Blog
Keen to know more about our latest research, company news, product updates and releases, and more? In our blog library you can catch up on what we’ve been keeping busy at here at Cint.
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Working to deliver best-of-breed consumer intelligence
3 min read
John Brackett is Director of Product, working across supply, respondent experience, and trust and safety. Here he outlines some of the actions being taken to optimize one of the world’s largest digital marketplace for research sample.
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Lucid awarded NBCU Brand Measurement certification
1 min read
Lucid, a Cint Group company, has been chosen by NBCUniversal as a brand measurement certified partner. The selection was made based on solution readiness, deliverables, and market presence.
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Cint Snap reveals what consumers want from US Open commercials
4 min read
With the final Grand Slam tournament of the year fast approaching, Cint uncovers the most successful strategies for brand engagement by asking consumers their thoughts on the sporting extravaganza
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How to recruit survey respondents
7 min read
When conducting market research, finding participants for a survey is crucial to gather valuable insights. Survey respondents provide the data necessary to understand target audiences and build action plans for reaching them. Their input enables data-driven decision-making, improves product or service offerings, and helps tailor marketing strategies to meet customer needs effectively.
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How media measurement can help the food and beverage industry
6 min read
The food and beverage industry is highly dynamic and constantly evolving, with new trends and consumer preferences always emerging. In such a fast-paced and competitive landscape, staying ahead of the game is critical for success. That’s where media measurement comes in.
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In the Rise of CTV, How Do You Effectively Measure It?
7 min read
CTV’s customized strategies provide marketers with massive amounts of analytics. With all the viewership data CTV provides, it often seems complicated to measure specific goals for your campaign. Using CTV measurement is critical for understanding your ad performance and information about your viewers.
