Blog
Blog
Keen to know more about our latest research, company news, product updates and releases, and more? In our blog library you can catch up on what we’ve been keeping busy at here at Cint.
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As online survey respondents change, researchers must adapt
7 min read
Research conducted by Lucid (a Cint Group company), Dynata, Kantar and Toluna in conjunction with the MRS shows that the makeup and attitudes of survey respondents are continuing to change year over year.
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How ResTech Enables Data-driven Knowledge without Sacrificing Privacy
4 min read
As we learn more about how powerful “big data” has become, the need for enhanced data privacy is growing rapidly. However, advertisers, researchers and others who rely on understanding specific online audiences find themselves in a conundrum: how can we study the opinions, sentiments and behaviors of people without sacrificing their privacy?
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10 B2C Marketing Secrets Your B2B Company Can Steal
8 min read
Business-to-business marketing is often seen as fundamentally different to consumer marketing. Both are a hard slog in the face of tough markets, but B2B can feel particularly frustrating, especially when you’re trying to establish a brand. Classic B2B tactics often seem overplayed and non-differentiating – you’re traveling the same road your competitors are. Are consumer…
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What Is CTV and Linear TV Advertising?
7 min read
If you are considering advertising on television, you need to understand the difference between linear TV and connected TV advertising. Each advertising type has vital differences and unique benefits that you should consider to choose the method that best aligns with your campaign goals.
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How to Monetize an App
17 min read
Imagining and creating a successful mobile app is only the first step. Next, you should be considering how you’ll make money using your new application.
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ResTech and Beyond: The Continued Expansion of Our Industry Landscape
8 min read
The second version of the ResTech landscape is finally complete. When we launched the first iteration of the scape, we couldn’t have imagined the attention it would receive and the collaboration it would generate.
