Blog
Thought leadership
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Where will the market research industry take AI next?
A panel of experts voice their opinion on how market research and insights professionals will continue to foreground automation in their methodological approach.
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Preparing for 2025: Insights on marketing and data collaborations
In 2025, global advertising spend is predicted to surpass $1 trillion—a milestone so monumental it could stretch dollar bills to the sun and back. However, beneath this record-breaking number lies a complex reality: while data is abundant, marketers and agencies still face significant challenges in unlocking its full potential. A recent research collaboration between Lotame…
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How data-driven decision making is revolutionizing industries
A conversation with France Lasnier, SVP, for UK, France, Central Europe and Louis Nix, Senior Analyst, Product Operations, on the importance of a data-driven approach for companies.
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How Cint keeps your data safe — and secure
A conversation with Cint experts Dhruv Mathur, Vice President, Information Security and Caroline Tahon, Data Protection Officer, on keeping data as safe and secure as possible.
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The Market Research Industry Isn’t Focusing Enough on Data Ethics; How to Solve It
Maintaining data ethics is critical in market research, especially with the rise of AI technologies. Transparency, compliance with regulations, and educating employees ensure consumer information is protected.
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Advanced Strategies: Market research data for strategic excellence
We delve into techniques and strategies used by big-hitters for leveraging market research data.
