Blog
AI
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How Model Context Protocol is transforming media measurement
Discover how MCP enables marketing teams to query real-time brand lift, performance metrics, and campaign outcomes through simple natural language prompts.
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Research has entered the chat: how MCPs and AI agents are reshaping market insights
Catch up on Cint CEO Patrick Comer’s presentation at ESOMAR, where he breaks down how AI chat interfaces are reshaping market research.
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What are MCPs and why are they important to market research and media measurement teams?
Getting to grips with a step change in the research and measurement space.
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Transforming AI anxiety into advantage in market research
Catch up on a recent conversation between Cint’s Michelle Darcy Clarke and Bee Meuwissen.
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Why the hybrid model is the next frontier for market researchers
“AI enforces rigor at scale. Humans provide the grounding truth,” says Phil Ahad, Managing Director of Data at Cint.
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Exploring AI, ethics, and data quality
AI isn’t going anywhere, so how do researchers incorporate it ethically and with quality in mind?
