Reimagining the respondent experience in a fraud-prone industry
When Pollflow launched in 2019, the team set out to transform Sweden’s underdeveloped market research space. Legacy survey panels ran on outdated web platforms, lacked modern mobile apps, and forced panelists to use clunky payout methods that didn’t work in Sweden.
The problem was, they forgot about the people actually taking the surveys.
“We saw from the beginning that this market was pretty underdeveloped, especially from the panel side,” says Hugo Krishan, CEO and Developer at Pollflow. “There were no good apps for it. That was the opportunity we saw—that we could build a great product for the panelist itself, because I think that’s quite overlooked across this whole market.”
Beyond panel friction, Pollflow wanted to create a platform that prioritized quality and could scale into new markets. To do that, they needed access to an active survey inventory so new members stay engaged from the moment they join, and a partner that also puts quality first.
Connecting local verification with Cint’s global demand
To build a low-fraud panel network, Pollflow partnered with Cint as their core survey infrastructure from day one. They combined strict local verification tools with Cint’s global marketplace, multi-layered quality checks, and robust Feed API infrastructure:
- Developer-friendly Feed API integration: Cint provided robust APIs, clear technical documentation, and dedicated technical contacts, allowing Pollflow’s developer-led team to integrate systems effortlessly.
- Multi-layered quality approach: Pollflow paired BankID (Sweden’s digital identification system) and Swish (a direct Swedish payout API) with Cint’s 10+ quality checks and survey reversal data to continuously track and optimize panelist performance.
- Instant inventory for global expansion: Connecting to Cint’s global marketplace gave Pollflow immediate survey demand as it expands into new markets before building a massive local user base.
“If we didn’t have Cint, whenever we open up to a new market, we’d have to have projects already; otherwise panelists wouldn’t sign up on our apps,” explains Krishan. “Cint helps us go into new markets quickly. Even if we have 1,000 users in, say, Singapore, Cint allows us to provide survey inventory while acquiring new users.”
Addressing the developer experience, Krishan notes: “While other providers tend to have poor technical documentation for the APIs, Cint has always been good at that…Having accessible technical contacts that we can work with to figure out how to do it correctly makes working with the technical side straightforward.”
“If we didn’t have Cint, whenever we open up to a new market, we’d have to have projects already; otherwise panelists wouldn’t sign up on our apps, Cint helps us go into new markets quickly. Even if we have 1,000 users in, say, Singapore, Cint allows us to provide survey inventory while acquiring new users.”
Hugo Krishan
CEO and Developer, Pollflow
400,000 verified users and 34%+ conversion rates
Partnering with Cint gave Pollflow the foundation they needed to scale from a university project into a commercial panel network powering 400,000 verified users in Sweden.
“If another panel owner didn’t integrate with Cint, to put it bluntly, they would be stupid,” says Krishan. “It’s a no-brainer to integrate with Cint.”
By leveraging Cint’s supply network, Pollflow has achieved:
400,000 panelists and growing
By integrating with Cint from day one, Pollflow has grown to a 400,000-person panel while laying the groundwork for international market expansion.
Eliminated duplicate accounts
Pollflow’s native BankID verification stops duplicate registrations at the door, while Cint’s survey reversal data and quality feedback loop let Pollflow monitor panelist behavior in third-party surveys and maintain exceptional data quality.
Lean operational efficiency
Pollflow’s 8-person team can process high survey volumes without needing internal sales or project management teams to secure manual survey projects.
Market-leading panel performance
Pollflow has a 30% survey conversion rate.
“It’s very easy to work with Cint since we always have a contact person to talk with who knows how our company works and performs,” adds Oliver Weitman, Founder and Developer at Pollflow. “It’s about the relationship we’ve built that makes it possible to continue to grow.”
Looking ahead: Replicating success across the Nordics
With a high-performing supply model established in Sweden, Pollflow has begun expanding into other Nordic countries. As these newer markets grow, Pollflow aims to replicate its Swedish quality framework across the entire region while deepening collaboration with Cint’s product and quality teams.
“Our goal for the next year is to grow outside of Sweden way more, and that wouldn’t be possible without Cint,” Krishan concludes. “Without Cint, we wouldn’t be able to grow outside Sweden at a quick pace. Having Cint means we can actually grow very, very quickly.”
