Does big campaign buzz lead to big bucks?
As football fans — and advertisers — the world over are readying themselves for 2026’s big game, we surveyed around 300 U.S. consumers to decode big game advertising’s impact on brand perception, purchase intent, and social conversation.
As with our 2025 study into the impact that big game advertising has on consumers across the states, our research was conducted using CintSnap — our way to survey individuals and understand opinions quickly.
Read on to find out what they make of everything from rewatching ads to Bad Bunny’s forthcoming half-time show.
