Game on: Tracking the value of in-game advertising

Looking to squeeze every last drop from that ad budget? You’re not alone. 54% of marketers worldwide expect to reduce their advertising budgets in response to ongoing economic uncertainty. That’s why measuring the outcomes of your campaigns has never been more important, especially for your brand campaigns.

For some, the night is all about football, for others the halftime show is the main event, and then there are people who tune in to catch some of the most expensive adverts around. Our latest report explores what consumers really make of the big game and the ads.

Our latest report examines the impact that ongoing inflation and other economic disturbances are having on the way consumers are approaching the holiday season as 2025 draws to a close.

Our latest report explores what U.S. consumers make of, well, pretty much everything compared to the way life was 25 years ago — and why continuous research is crucial for brands to keep up with rapidly evolving consumer sentiment.

Cint’s latest white paper dives deep into panels.

Our latest report explores how inflation is impacting on travel plans across the globe.

Our latest report explores how the rise of in-game advertising necessitates a new approach to cross-platform media measurement.

Discover how consumers worldwide are navigating economic challenges in 2025 with our latest report. This in-depth analysis explores the impact of persistent inflation on spending habits, savings, and purchasing power for groceries.

How are Americans approaching future purchases post-election? Do they see it as business as usual in terms of where they allocate their money?

Our latest report explores consumer sentiment around streaming services ahead of Upfronts 2025

Our latest report explores consumer sentiment around advertising during one of the biggest events in sports.

The use of synthetic data — data that has been algorithmically generated from previously captured real world data samples to assist with surveys and insights — is also a hot topic in market research.

Download our report to understand spending habits and attitudes towards the booming online shopping industry in India.

Download our report to understand how Indians approach the new wave of cashless transactions over the festivities. 

Download our report to understand how Indians approach dining options during the festivities. 

Indisputably the world’s most anticipated and watched sporting games, Paris plays host to this year’s grand Summer event. The high-octane performances will certainly get hearts pumping, but what will advertisers need to do to capture the hearts of the audience?