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In the news
Cint Report Reveals 27% of US and UK Consumers are Skeptical of AI Ads
AI is moving too fast for some consumers, particularly when it comes to disclosure, trust, and brand perception, according to new Cint research, conducted in association with Advertising Week Europe.
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Press Release
Cint Inflation Report Shows Global Consumers Pull Back on Holiday Spending as Grocery Costs and Financial Pressure Intensify
• GlobalNew research finds 49% of consumers can save as rising food prices and holiday advertising trends reshape shopping habits.
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Press Release
Cint Quarter-Century Crisis Report Finds 54% of U.S. Consumers Say Life Has Worsened, Driven by Financial Strain and Erosion of Brand Trust
New data reveals pessimism is on the rise as cost-of-living pressures and housing affordability reshape consumer expectations
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In the news
In-Game Ads Play the Long Game
In an interview with StreetFight Magazine, Laura Manning discusses how in-game advertising is disrupting the advertising and measurement landscapes.
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Press Release
Cint Study Reveals Growing Value of In-Game Advertising for Brands and Need for Measurement Standards
• Global62% of consumers are likely to seek more information after seeing in-game ads, signaling a powerful new channel for brand engagement.
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Press Release
Cint Study Finds Growing Economic Uncertainty Among Consumers
• GlobalCint polls consumer confidence and releases Upfronts Report on TV viewership habits to help advertisers assess budgets and campaign planning during Upfronts season
