Newsroom
Thought Leadership
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In the news
Blurred lines: Rethinking response integrity in the AI era
• GlobalResearch is seeing a quiet blurring of the line between real and synthetic input, argues James Snyder, that questions what data quality means in this new context.
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In the news
Redefining the Research Stack: How AI and Synthetic Data Are Reshaping Insight Generation
• GlobalIn an article for Greenbook, Lindsay Fordham discusses how AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.
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In the news
ResTech: Smarter decision-making at scale
• GlobalAs industries across marketing, media, product development and beyond shift toward faster, more iterative workflows, ResTech could redefine how research is embedded across an organization. In an article for Quirk’s, Patrick Comer unpacks how automation, interoperable ecosystems and synthetic data are shaping the future of Restech.
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In the news
Measurement is key as ad ecosystem gets more crowded
In an interview with Beet.TV, Daniel Robinson discusses why measurement is crucial in the increasingly crowded ad ecosystem.
