Newsroom
Thought Leadership
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In the news
Why Data Quality Still Requires the Human Touch in an AI-Driven World
• GlobalIn an article for Greenbook, Marco Otero discusses why as AI and synthetic data scale research, human oversight remains essential to ensure data quality, trust, and credible decisions.
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In the news
Why Market Research Risks Losing Its Seat at the Decision-Making Table
• GlobalIn an article for Greenbook, Cint’s Phil Ahad warns that brands are bypassing research due to speed, cost, and quality. Can the insights industry evolve fast enough?
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In the news
AI in Market Research Technology
• GlobalAI Magazine’s Artificial Intelligence Industry Report features exclusive insights from leaders at 8 companies across different industries who are leading the charge with emerging technologies and growth strategies. Cint provides commentary as the featured company representing the Restech industry.
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In the news
CTV, atención y brand lift: la visión de Cint sobre el futuro del Adtech | Entrevista exclusiva
• GlobalIn an exclusive interview, Al Gaviria, Account Executive at Cint, analyzes the key moment in advertising measurement in Latin America: CTV, attention, brand lift, and why the market demands more than just impressions.
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In the news
Balancing scale and quality in a global research marketplace
• GlobalFinding the right balance between growth and high standards is an ongoing negotiation that requires curiosity, humility and industry collaboration, says Katy Mallios in an article for Research Live.
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In the news
In-Game Ads Play the Long Game
In an interview with StreetFight Magazine, Laura Manning discusses how in-game advertising is disrupting the advertising and measurement landscapes.
