Newsroom
Thought Leadership
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In the news
Put data quality at the core: Building resilient marketplaces through trust and safety
• GlobalProactive, cross-functional fraud prevention is essential in today’s research ecosystem. The right people, tools and culture can prevent wasted budgets, reputational damage and flawed business decisions.
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In the news
Blurred lines: Rethinking response integrity in the AI era
• GlobalJames Snyder, Vice President of Trust and Safety at Cint, shares his expert perspective on the quiet blurring of the line between real and synthetic input in a recent article. Originally published in Research Live, the piece features Snyder’s argument that this change challenges our understanding of what data quality means.
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In the news
Outrun the bear: why ‘good enough’ isn’t fast enough anymore
• GlobalWhen speed meets storytelling, measurement must keep up. Live from The Drum Studio in Cannes, Uber Advertising, Roku and Cint discuss.
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In the news
Redefining the Research Stack: How AI and Synthetic Data Are Reshaping Insight Generation
• GlobalIn an article for Greenbook, Lindsay Fordham discusses how AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.
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In the news
ResTech: Smarter decision-making at scale
• GlobalAs industries across marketing, media, product development and beyond shift toward faster, more iterative workflows, ResTech could redefine how research is embedded across an organization. In an article for Quirk’s, Patrick Comer unpacks how automation, interoperable ecosystems and synthetic data are shaping the future of Restech.
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In the news
Measurement is key as ad ecosystem gets more crowded
In an interview with Beet.TV, Daniel Robinson discusses why measurement is crucial in the increasingly crowded ad ecosystem.
