Newsroom
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Cint’s Laura Manning, SVP, Global Measurement, speaks with The Drum alongside leaders from Roku and TripleLift on how marketers must move beyond vanity metrics and flawless frameworks to prove measurable outcomes to CFOs.
Listen to the full recording or read the article – as originally published in The Drum.
During the panel, which was filmed at Cannes, Manning alongside Anna Miller, Head of Ad measurement and Research, Roku, and Benjamin Felix, Chief Marketing Officer, TripleLift, advised marketers on how to build smarter feedback loops and prove their value in the boardroom.
Check out the full interview on The Drum
Newsroom
Cint’s Laura Manning, SVP, Global Measurement, speaks with The Drum alongside leaders from Roku and TripleLift on how marketers must move beyond vanity metrics and flawless frameworks to prove measurable outcomes to CFOs.
Esta alianza estratégica impulsará un enfoque unificado de medición de impacto de marca en toda Latinoamérica, brindando a los anunciantes, insights y métricas más rápidos y consistentes a través de las soluciones avanzadas de WPP Media, incluyendo Advanced TV, Advanced Video, Advanced Display, Advanced Audio y más.
Cint’s CEO Patrick Comer sat down with Leonard Murphy on his Greenbook CEO Series to talk about what’s driving the next chapter of market research.
Cint’s Chief Experience Officer, Michelle Darcy Clarke sat down with Toni Collis on the Leading Women in Tech podcast to reflect on her non-linear leadership careers, the VP comfort zone, and the mindset shift that separates people who grow from the ones who plateau.
Kate Crandall. Principal Product Manager, Cint, explores why outcomes measurement is no longer just a reporting function, but also a budget conversation in an article for ANA.
New capability connects brand lift and sales lift in one dashboard, helping advertisers optimize campaigns based on both consumer attitudes and purchase behavior while media is live
Basis is the First Advertising Management and Activation System to Offer Self-Serve Brand Lift Studies that Measure Awareness, Ad Recall, and Purchase Intent While Campaigns Are Live
New research finds streaming will outpace linear TV among U.S. World Cup viewers, while advertisers and sponsors face challenges turning visibility into consumer action
Laura Manning, EVP Global Measurement, Cint, is featured on Season 3 of The Drum’s All Media Is Commerce Media series.
Expanded relationship will help build an agentic enterprise that streamlines operations and accelerates intelligent automation
illumin announces partnership with Cint.
Lumen Research announces partnership with Cint.
In a piece authored by Laura Manning, SVP of Measurement, CInt, she highlights a disconnect between what marketers measure and what executives need to inform future budget decisions.
Katie Ingram, Director, Advertising Week Europe, ties findings from Cint’s latest AI study to her take on what the rise of the ‘human premium’ means for brands and businesses.
The Wall Street Journal cites data from Cint’s latest report on AI in advertising, highlighting how marketers are addressing growing consumer skepticism by labeling content that does not use AI.
Ad Age unpacks the importance of AI disclosure in ads, citing data from Cint research and expert testimony from Cint’s Laura Manning.
An article from MediaPost unpacks findings from a recent report by Cint regarding consumer sentiment and behavior toward AI in the U.S. and U.K.
AI is moving too fast for some consumers, particularly when it comes to disclosure, trust, and brand perception, according to new Cint research, conducted in association with Advertising Week Europe.
Organisations need to think about fraud prevention and data quality standards not just as operational functions, but as organisational ones, writes Patrick Comer.
In an article for Greenbook, Marco Otero discusses why as AI and synthetic data scale research, human oversight remains essential to ensure data quality, trust, and credible decisions.
In an article for Greenbook, Cint’s Phil Ahad warns that brands are bypassing research due to speed, cost, and quality. Can the insights industry evolve fast enough?
AI Magazine’s Artificial Intelligence Industry Report features exclusive insights from leaders at 8 companies across different industries who are leading the charge with emerging technologies and growth strategies. Cint provides commentary as the featured company representing the Restech industry.
In an exclusive interview, Al Gaviria, Account Executive at Cint, analyzes the key moment in advertising measurement in Latin America: CTV, attention, brand lift, and why the market demands more than just impressions.
Cint’s Laura Manning highlights mid-flight decisioning as the new standard for campaign measurement in 2026. By using tighter feedback loops and reliable signals to optimize campaigns in real-time, brands can finally tie early exposure to long-term loyalty.
New research finds 49% of consumers can save as rising food prices and holiday advertising trends reshape shopping habits.
New data reveals pessimism is on the rise as cost-of-living pressures and housing affordability reshape consumer expectations
Finding the right balance between growth and high standards is an ongoing negotiation that requires curiosity, humility and industry collaboration, says Katy Mallios in an article for Research Live.
TripleLift shares exciting announcement about expanded partnership with Cint.
Phil Ahad joins Cint to shape the company’s data vision and expand innovation across data solutions, AI, and synthetic insight.
An official statement from Cint regarding our resolution of the recent reprimand issued by the Council of German Market and Social Research.
Cint selects Rep Data’s Research Defender as an ongoing quality technology partner, while Rep Data expands its sample partnership with Cint to strengthen global reach and collaboration
In an interview with StreetFight Magazine, Laura Manning discusses how in-game advertising is disrupting the advertising and measurement landscapes.
Cint CFO Niels Boons is interviewed for the CFO Thought Leader Podcast.
Cint selected to appear in Global Sustainable Trade Initiative (GSTI) documentary series. “The Answer Engine” shares Cint’s story.
Market insights company Cint is strengthening its global leadership team with Mikaela Bielke as new General Counsel.
62% of consumers are likely to seek more information after seeing in-game ads, signaling a powerful new channel for brand engagement.
Collaboration to leverage Affinity’s Consumer Purchase Insights and Cint’s global audience network for enhanced data-driven insights.
Proactive, cross-functional fraud prevention is essential in today’s research ecosystem. The right people, tools and culture can prevent wasted budgets, reputational damage and flawed business decisions.
Cint Launches “Luci,” an AI Study Companion for Real-Time Brand Lift Insights: New AI-powered feature in Lucid Measurement makes campaign optimization faster, smarter, and more intuitive
James Snyder, Vice President of Trust and Safety at Cint, shares his expert perspective on the quiet blurring of the line between real and synthetic input in a recent article. Originally published in Research Live, the piece features Snyder’s argument that this change challenges our understanding of what data quality means.
Cint Brings Verified Consumer Data to Snowflake Marketplace, Powering Smarter Customer Intelligence: Collaboration enables secure, privacy-focused access to rich consumer insights
Delineate has renewed it’s partnership with Cint, extending into new markets and technology with migration to Cint Exchange.
When speed meets storytelling, measurement must keep up. Live from The Drum Studio in Cannes, Uber Advertising, Roku and Cint discuss.
Kantar has strengthened its partnership with Cint, tapping into the new Cint Exchange to gain unprecedented access to a vast network of global insights. This pivotal collaboration empowers Kantar to achieve a more profound understanding of people everywhere, ensuring they can deliver faster, more scalable, and highly confident analytics to their clients.
In an article for Greenbook, Lindsay Fordham discusses how AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.
As industries across marketing, media, product development and beyond shift toward faster, more iterative workflows, Cint CEO Patrick Comer unpacks the future of Restech.
Newly 60 Million USD equivalent investment supports new operating model, accelerates platform unification, and bolsters U.S. and global market ambitions
In an interview with Beet.TV, Daniel Robinson discusses why measurement is crucial in the increasingly crowded ad ecosystem.
Cint has become certified as a Most Loved Workplace® backed by the research and analysis of Best Practice Institute (BPI) and named in the top 50 of Newsweek’s 2025 Global Top 100 Most Loved Workplaces® list.
Cint polls consumer confidence and releases Upfronts Report on TV viewership habits to help advertisers assess budgets and campaign planning during Upfronts season
Research by Cint and Advertising Week revealed stark generational shifts in consumer priorities.
The addition bolsters Cint’s leadership in global research marketplace and strengthening supply partner ecosystem.
Cint, the leader in research technology (Restech), is excited to announce a reimagined brand and the latest release of its new research platform, the Cint Exchange.
Cint, the global leader in market research technology (Restech), is pleased to announce two key promotions from its Global Leadership Team (GLT) into the C-Suite, further solidifying the company’s commitment to customer experience and its three-year strategy.
Cint, a pioneer in research technology and digital insights, today released findings from ‘The State of Data Collaboration: A Global Perspective’, a joint report on marketer and agency challenges in association with data collaboration innovator, Lotame.
To support privacy-conscious ad exposure and diversify available identity solutions for brand-lift measurement, Cint is excited to enable Unified ID 2.0 (UID2) for Lucid Measurement on UID2-supported demand-side platforms like The Trade Desk.
The partnership will allow customers across all industries and geographies to run full-scale research projects at speed.
The partnership will enable users to access Cint’s panel network using OPTICO, a digital platform for market research developed by looking up.
The partnership allows Conjointly and Cint to directly connect via a server-to-server integration, effectively eliminating “ghost completes” – a form of fraudulent survey responses.
Cint scoops second prize for its achievements in data quality with ground-breaking Forsta partnership on a secure server-to-server (S2S) API integration.
Cint and Advertising Week partnered to explore the impact of deepfakes, AI and social media on upcoming elections globally. The findings – as revealed live at Advertising Week EU – were covered by Stylist.
GapFish GmbH, a Berlin-based market research company that was acquired by the Cint Group in 2021 will in early April 2024 merge with Cint Deutschland GmbH.
Cint and JTB Tourism Research & Consulting Co. jointly conducted a survey on changes in inbound traveler behavior and attitudes toward sustainable tourism
Lucid Impact Measurement automates Global Brand Lift Measurement in Amazon DSP and Twitch DSP for Advertisers
Lucid Impact Measurement by Cint is poised to change the game in an era where a patchwork of brand lift studies from multiple social platforms with differing, non-comparable methodologies is needed to gauge campaign effectiveness.
Global technology leader revolutionizes data supply innovations with high-quality respondents from Publishers Clearing House
The integration of Forsta technology with Cint’s platform will eradicate nearly all ghost-completed surveys and improve quality
Lucid, a Cint Group Company is now an Amazon Ads verified partner. Advertisers on the Amazon DSP can use Lucid Impact Measurement to automatically measure brand lift from their campaigns.
Vanessa brings more than 20 years of experience to the Cint team, leading and collaborating across local and global companies to develop and scale in measurement, data, and technology centric solutions. In a time where every ad dollar counts and campaign measurement is critical, Vanessa’s expertise aids in accelerating growth and opportunities for brands.
The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.
Our new partnership with StatSocial means that insights professionals can tap into the power of both our platforms to target niche market research audiences, quickly and at scale.