Read the full article – as originally published in Cynopsis.
The survey found 27% of US and UK consumers are extremely or very concerned about AI use in advertising, while 63% of US consumers say brands and creators have a duty to disclose when AI is used in advertising and marketing campaigns. Also of note:
· 44% of Americans said knowing an ad is fully AI-made has no impact on brand perception, but 28% said it makes them view the brand more negatively.
· Government and public sector, legal services, and healthcare/pharma ranked among the least acceptable categories for AI in advertising across both markets, suggesting higher sensitivity around AI use in more regulated sectors.
· 35% of US respondents say they do not currently use AI in their professional lives.
Read the full report here.
Check out the original article in Cynopsis
