Read the full article by Katie Ingram – Director, Advertising Week Europe – published in The Media Leader
Gen Z are making deliberate choices about how they spend and save. Understanding this financial mindset is key to staying relevant and building long-term trust with this group.
In a time of economic uncertainty, rising costs, and shifting consumer priorities, Cint and Advertising Week partnered to understand evolving generational mindsets. Live at Advertising Week Europe, Ingram and Cint’s Director of Brand Experience Ariel Madway revealed the findings of the study.
In this article, Ingram further unpacks specifically the consequential shift the research indicated in how younger consumers perceive financial wellbeing, spending and value, and what this means for brands.
Check out the full article published in The Media Leader
