Watch the full panel discussion on The Drum
For marketers under pressure to show results faster and more often, standing still isn’t an option. It’s becoming a race – not for perfection, but for progress.
While at Cannes, Laura Manning – Cint SVP Global Data and Measurement, Jordan Rost – Head of Ad Marketing at Roku, and Edwin Wong – Head of Global Measurement Science at Uber Advertising, joined Jenni Baker – Senior Editor at The Drum, for a panel discussion unpacking how real-time insights are reshaping campaign performance – and why brands can’t afford to wait around.
“You don’t have to outrun the bear – you just have to outrun your friend,” says Rost, “It’s about being more performant than you were yesterday.”
Watch the full conversation from The Drum Studio
