Blog
AI
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Why the hybrid model is the next frontier for market researchers
“AI enforces rigor at scale. Humans provide the grounding truth,” says Phil Ahad, Managing Director of Data at Cint.
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Exploring AI, ethics, and data quality
AI isn’t going anywhere, so how do researchers incorporate it ethically and with quality in mind?
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AI is altering the media measurement landscape – here’s how
Discover how Lucid Measurement by Cint uses automation for streamlined media measurement opportunities.
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Where will the market research industry take AI next?
A panel of experts voice their opinion on how market research and insights professionals will continue to foreground automation in their methodological approach.
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What does the market research industry make of AI and synthetic data?
Introduction Across the market research industry, more and more organizations and companies are using AI to speed up audience insights analysis. The reason is simple: AI can streamline previously lengthy processes. Formerly time-consuming work can now be done in seconds, with human beings on hand to ensure accuracy. AI tools save time and money but…
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Cint Trust Score – Inside the thinking AI brain
Cint’s experts break down the importance of our Trust Score model
