Blog
Industry trends
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What is brand awareness?
Uncover the importance of brand awareness and the role it plays in brand lift studies.
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Read our new report on in-game advertising now
Our latest report explores what consumers make of in-game advertising and why it presents a new frontier for advertisers.
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Exploring AI, ethics, and data quality
AI isn’t going anywhere, so how do researchers incorporate it ethically and with quality in mind?
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Why continuous research is the unsung hero of an uncertain world
Cint’s Ben Hogg extols the virtue of continuous research.
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AI is altering the media measurement landscape – here’s how
Discover how Lucid Measurement by Cint uses automation for streamlined media measurement opportunities.
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Embracing inclusivity in market research
Explore how survey design, inclusive language, and community engagement can help us create research that reflects the full diversity of human experience.
