Lucid, a Cint Group Company is now an Amazon Ads verified partner. Advertisers on the Amazon DSP can use Lucid Impact Measurement to automatically measure brand lift from their campaigns.
Lucid Impact Measurement delivers proprietary brand lift metrics and daily survey results in an always-on dashboard, so you can measure digital campaign success and optimize media performance in real time.
As an Amazon Ads verified partner, Lucid, a Cint Group Company, is dedicated to providing trusted and reliable ad measurement services. This designation is given to companies that have demonstrated their expertise in ad measurement. As a result, advertisers can trust that they are working with a reputable and knowledgeable partner when they choose to work with an Amazon Ads Verified Partner.
The Amazon DSP, or Demand-Side Platform, is a programmatic advertising platform offered by Amazon. It enables advertisers to programmatically buy and display ads on Amazon-owned sites and apps, as well as third-party sites and apps, through real-time bidding. The Amazon DSP allows advertisers to target specific audiences, based on their demographics, interests, and behaviors, as well as target specific placements, such as Amazon product pages or certain apps and websites.
