Blog
Blog
Keen to know more about our latest research, company news, product updates and releases, and more? In our blog library you can catch up on what we’ve been keeping busy at here at Cint.
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Behind the scenes of Cint Engage
4 min read
From design to launch: How our experts built Cint Engage
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What are lift metrics in media measurement?
6 min read
Learn how to calculate and measure ad recall, brand awareness, consideration, message association, and brand attribute lift to optimize your ad campaigns.
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What is brand awareness?
3 min read
Uncover the importance of brand awareness and the role it plays in brand lift studies.
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“Too good to be true”: The illusion of quality in the age of AI-generated survey responses
5 min read
Cint’s Jimmy Snyder explores how we’re entering an era where survey responses may be polished and articulate — but not necessarily real.
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Data quality drives return on investment — here’s how
3 min read
Learn how reliable, accurate survey data leads to stronger decision-making, better targeting, and optimized resource allocation for effective insights.
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Why poor quality data poses risks in market research
3 min read
Understanding the negative impacts of poor quality data on the research industry.
