Blog
Blog
Keen to know more about our latest research, company news, product updates and releases, and more? In our blog library you can catch up on what we’ve been keeping busy at here at Cint.
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The Real Marketing Strategy: Aligning with Consumers’ Shifting Perspectives
4 min read
In the current complicated political and social climate, with the addition of viral boycotting and “cancel culture,” consumers’ perspectives on the world are constantly changing. Every day, consumers are faced with new information that forces them to consider the interests, alliances, and causes that matter most to them. And opinions change quickly these days –…
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How to apply first-party data to a marketing strategy
3 min read
For most marketers, it should be no surprise to learn that the way we use data can make or break our marketing efforts. First-party data can help you learn valuable nuggets about your target audience and easily apply it to your marketing strategy. Having a strong understanding of your audience is likely to result in…
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How to Do Market Research for CPG Companies
7 min read
Companies operating in the consumer packaged goods (CPG) industry face an ever-changing marketplace. Consumer attitudes shift, lifestyles evolve and you need marketing strategies that keep pace. Market research will help you do just that.
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Getting the Most Effective Market Research for Consulting Firms
6 min read
Your consulting firm collects market research to provide better services to clients. Your firm might often use market research to provide your clients with significant insights and help them accomplish their objectives and goals, from sales initiatives to marketing campaigns. With several applications, understanding the importance of market research and its impact on your clients…
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How to Run More Effective Multi-market Studies
7 min read
Multimarket research studies are a valuable tool for businesses that have a presence in multiple countries or have plans to expand into new markets. While multimarket research delivers valuable insights, these types of studies also introduce a higher level of complexity.
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Lower interview lengths aren’t just good for everyone – they’re GREAT!
7 min read
Longer interview lengths are simply more challenging for respondents to complete, especially when a growing number of participants are attempting to take surveys from their mobile devices.
