Cint, a pioneer in research technology and digital insights, today released findings from ‘The State of Data Collaboration: A Global Perspective’, a joint report on marketer and agency challenges in association with data collaboration innovator, Lotame.
To support privacy-conscious ad exposure and diversify available identity solutions for brand-lift measurement, Cint is excited to enable Unified ID 2.0 (UID2) for Lucid Measurement on UID2-supported demand-side platforms like The Trade Desk.
Cint reduces the time to launch Brand Lift studies
The partnership will allow customers across all industries and geographies to run full-scale research projects at speed.
The partnership will enable users to access Cint's panel network using OPTICO, a digital platform for market research developed by looking up.
The partnership allows Conjointly and Cint to directly connect via a server-to-server integration, effectively eliminating “ghost completes” - a form of fraudulent survey responses.
Cint scoops second prize for its achievements in data quality with ground-breaking Forsta partnership on a secure server-to-server (S2S) API integration.
GapFish GmbH, a Berlin-based market research company that was acquired by the Cint Group in 2021 will in early April 2024 merge with Cint Deutschland GmbH.
Cint and JTB Tourism Research & Consulting Co. jointly conducted a survey on changes in inbound traveler behavior and attitudes toward sustainable tourism
Lucid Impact Measurement automates Global Brand Lift Measurement in Amazon DSP and Twitch DSP for Advertisers
Lucid Impact Measurement by Cint is poised to change the game in an era where a patchwork of brand lift studies from multiple social platforms with differing, non-comparable methodologies is needed to gauge campaign effectiveness.
Advertisers can take advantage of first-party data from fully-consenting consumers
Global technology leader revolutionizes data supply innovations with high-quality respondents from Publishers Clearing House
The integration of Forsta technology with Cint’s platform will eradicate nearly all ghost-completed surveys and improve quality
Lucid, a Cint Group Company is now an Amazon Ads verified partner. Advertisers on the Amazon DSP can use Lucid Impact Measurement to automatically measure brand lift from their campaigns.
Vanessa brings more than 20 years of experience to the Cint team, leading and collaborating across local and global companies to develop and scale in measurement, data, and technology centric solutions. In a time where every ad dollar counts and campaign measurement is critical, Vanessa’s expertise aids in accelerating growth and opportunities for brands.
Our new partnership with StatSocial means that insights professionals can tap into the power of both our platforms to target niche market research audiences, quickly and at scale.
The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.
