Lucid Impact Measurement automates Global Brand Lift Measurement in Amazon DSP and Twitch DSP for Advertisers
Cint’s Lucid Impact Measurement introduces new Social Measurement capabilities to radically expand Cross-Platform Brand Lift Measurement
Lucid Impact Measurement by Cint is poised to change the game in an era where a patchwork of brand lift studies from multiple social platforms with differing, non-comparable methodologies is needed to gauge campaign effectiveness.
Advertisers can take advantage of first-party data from fully-consenting consumers
Global technology leader revolutionizes data supply innovations with high-quality respondents from Publishers Clearing House
The integration of Forsta technology with Cint’s platform will eradicate nearly all ghost-completed surveys and improve quality
Lucid, a Cint Group Company is now an Amazon Ads verified partner. Advertisers on the Amazon DSP can use Lucid Impact Measurement to automatically measure brand lift from their campaigns.
Vanessa brings more than 20 years of experience to the Cint team, leading and collaborating across local and global companies to develop and scale in measurement, data, and technology centric solutions. In a time where every ad dollar counts and campaign measurement is critical, Vanessa’s expertise aids in accelerating growth and opportunities for brands.
Our new partnership with StatSocial means that insights professionals can tap into the power of both our platforms to target niche market research audiences, quickly and at scale.
The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.