Read the full article – as originally published in Wall Street Journal.
Brands are increasingly using ‘No AI’ disclaimers as a marketing tool to build trust and differentiate themselves from the flood of AI-generated content (colloquially called slop) on social media.
One example is the recently launched Aerie campaign featuring Pamela Anderson. The brand has doubled down on authenticity by using real models and offering the pledge: “No AI-generated bodies or people.”
The article underscores this shift with stats from a recent Cint study, noting that 63% of consumers believe brands have a duty to disclose when they use AI in marketing.
Read the full report here.
Check out the original article on Wall Street Journal
