Read the full article – as originally published in AdAge.
Following recent news about big name brands failing to adhere to TikTok policies surrounding disclosing AI usage in campaigns, this AdAge article unpacks why – and to what extent – this matters for marketers.
Citing Cint’s research on consumer sentiment surrounding AI in advertising, the article concludes that it matters very much:
Nearly two-thirds (63%) of U.S. consumers believe that brands have a moral duty to disclose AI-generated content in advertising and marketing campaigns.
Cint SVP Global Measurement Laura Manning was asked to provide her expert opinion on the matter. She notes: “Inconsistent disclosure creates a weaker standard for transparency across the ecosystem, ultimately damaging consumer trust.”
Check out the original article on AdAge
